How can Splunk balance simplifying the user interface for new users versus maintaining advanced functionality for power users?

Introduction

Balancing simplicity for new users with advanced functionality for power users is a critical challenge for Splunk's user interface. This trade-off directly impacts user adoption, retention, and overall product success. I'll analyze this problem by examining user needs, potential solutions, and their implications on Splunk's business objectives.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about Splunk's current market position and competitive landscape. Could you provide more insight into our market share and primary competitors?

Why it matters: Helps frame the urgency and scope of the UI changes Expected answer: Splunk has a strong position but faces increasing competition Impact on approach: Would influence how aggressive we need to be with UI changes

• Business Context: Based on our revenue model, I assume simplifying the UI could expand our user base. How does user growth align with our current business priorities?

Why it matters: Ensures solution aligns with business objectives Expected answer: User growth is a key priority, especially in new market segments Impact on approach: Would justify investing more in simplification efforts

• User Impact: I'm considering the different user segments affected. Can you share more about the distribution of new vs. power users and their respective value to Splunk?

Why it matters: Helps balance the needs of different user groups Expected answer: Power users generate more revenue, but new user growth is crucial for long-term success Impact on approach: Would inform how to prioritize features for each group

• Technical: Regarding the feasibility of a modular UI, what are our current technical constraints or opportunities?

Why it matters: Determines the range of possible solutions Expected answer: Our platform allows for some modularity, but there are limitations Impact on approach: Would shape the technical recommendations and timeline

• Resource: Considering the scope of this project, what's our current team capacity and budget allocation for UI/UX improvements?

Why it matters: Ensures proposed solution is realistic and achievable Expected answer: Moderate resources available, but competing priorities exist Impact on approach: Would influence the scale and phasing of the proposed solution