Introduction
The sudden increase in failed payments for recurring subscriptions through Starling Bank's app is a critical issue that demands immediate attention. This problem not only affects the bank's revenue but also impacts customer satisfaction and trust. I'll approach this analysis systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term and long-term solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Recent changes often correlate with sudden performance shifts. Expected answer: Yes, there was a recent update to the payment processing system. Impact on approach: If confirmed, I'd focus on investigating the changes made in that update.
Why it matters: Helps narrow down potential causes and affected user segments. Expected answer: It's affecting subscriptions across various amounts and types. Impact on approach: If it's widespread, I'd look at core payment processing components rather than specific subscription types.
Why it matters: Timing can indicate whether it's a processing issue or a scheduling problem. Expected answer: Failures occur at the scheduled payment time. Impact on approach: This would lead me to focus on real-time payment processing rather than scheduling systems.
Why it matters: Error messages can provide crucial clues about the nature of the failure. Expected answer: Users are seeing a generic "Payment Failed" message. Impact on approach: A generic message might indicate a need to improve error handling and user communication.
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