At your startup, you want to build a product to help people discover wine. What do you do?

Alright, let's dive into designing a product to help people discover wine. This is an exciting challenge that touches on personalization, user experience, and potentially leveraging emerging technologies.

Introduction

I'd like to approach this by first understanding our users and their pain points, then exploring potential solutions and how we'd measure success. Does this sound like a good plan?

Step 1

Clarifying Questions

• Based on the problem description, I'm thinking this might be for a specific startup's new product. Is that correct?

Why it matters: Helps frame the solution within startup constraints Expected answer: Yes, it's a new startup Impact on approach: Would focus on lean, MVP-style solutions with rapid iteration

• I'm assuming we're starting from scratch here. Do we have any existing user research or data insights to work with?

Why it matters: Determines if we need to conduct initial research or can build on existing knowledge Expected answer: Limited existing research Impact on approach: Would prioritize early user research and testing

• Given that we're a startup, I imagine resources might be constrained. Are we working with any specific time or budget limitations?

Why it matters: Helps prioritize features and determine scope Expected answer: Limited seed funding, aiming for MVP in 6 months Impact on approach: Would focus on core features and rapid prototyping

Propose the Goal

Given that we're a startup in the wine discovery space, I believe our goal should be to create a user-friendly platform that simplifies the wine selection process for consumers, ultimately increasing their confidence and enjoyment in choosing wines. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app as our primary platform? This would allow for features like label scanning and location-based recommendations.

Based on the answers, I'll assume we're building a mobile-first wine discovery app for a new startup, with limited initial resources and a focus on creating an MVP within 6 months.