Certainly, I'll address the question about focusing on eCommerce advertisers at TikTok and what to build next. I'll structure my response according to the guidelines you've provided.
Introduction
The growth question at hand is: "You're focusing on eCommerce advertisers at TikTok. What do you build next?" This scenario involves developing strategies to enhance TikTok's eCommerce advertising capabilities, aiming to drive growth in this specific segment. I'll outline my approach to identifying and prioritizing potential features or products to build next, considering the unique dynamics of TikTok's platform and the needs of eCommerce advertisers.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand the starting point for new features. Expected answer: Yes, basic ad formats and targeting exist. Impact on approach: Would focus on enhancing existing features rather than building from scratch.
Why it matters: Defines the primary goal for new features. Expected answer: Aiming to increase ad spend from existing eCommerce advertisers. Impact on approach: Would prioritize features that drive higher ROI for current advertisers.
Why it matters: Identifies key areas for improvement. Expected answer: Yes, some survey data and feedback available. Impact on approach: Would align new features with identified pain points.
Why it matters: Helps in competitive positioning and feature prioritization. Expected answer: Primarily competing with Instagram and Facebook Shopping features. Impact on approach: Would focus on differentiating factors and unique TikTok strengths.
Why it matters: Influences the scope and complexity of proposed solutions. Expected answer: Aiming for significant impact within the next 6-12 months. Impact on approach: Would balance quick wins with longer-term strategic initiatives.
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