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Product Management Design Question: Redesigning Tinder's interface for visually impaired users

How would you design Tinder for the visually impaired?

Product Design Hard Member-only
Inclusive Design User Empathy Innovation Dating Apps Social Media Assistive Technology
Dating Apps User Experience Product Design Accessibility Inclusive Technology

Introduction

Designing Tinder for the visually impaired presents a unique challenge in making online dating accessible and inclusive. We need to reimagine the core Tinder experience, traditionally heavily reliant on visual cues, to cater to users with visual impairments. I'll approach this by focusing on alternative sensory inputs, intuitive navigation, and fostering meaningful connections beyond physical appearance.

Tip

Does this framing align with your expectations for the problem? I'd be happy to adjust our focus if needed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within Tinder's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within company constraints and existing user base. Expected answer: Yes, we're enhancing Tinder's current platform. Impact on approach: We'd leverage existing Tinder resources and align with their current product suite.

  • Are we focusing primarily on totally blind users, or should we consider a spectrum of visual impairments?

Why it matters: Determines the range of accessibility features needed. Expected answer: Consider a spectrum of visual impairments. Impact on approach: We'd need to design flexible, customizable interfaces.

  • Do we have any existing user research or data on visually impaired users' dating app experiences?

Why it matters: Informs our understanding of specific user needs and pain points. Expected answer: Limited data available, mostly anecdotal. Impact on approach: We'd need to prioritize user research in our early development stages.

Propose the Goal

Given Tinder's focus on creating connections, I believe our goal should be to create an inclusive dating experience that enables visually impaired users to form meaningful connections as easily and enjoyably as sighted users. Does this align with your vision?

Define the Scope

For this challenge, let's focus on redesigning the core user experience of profile creation, browsing, and matching for visually impaired users. I'll assume we have Tinder's existing resources and user base to work with, but we're open to introducing new technologies or partnerships if needed.

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