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Product Management Improvement Question: Enhancing content sharing features for a tutoring platform

Asked at Google

15 mins

Imagine that you're the PM of a tutoring platform that has basic features such as video/audio calling. You received feedback from customers that you need to improve content sharing on the platform. What would you build?

Product Improvement Medium Member-only
User Research Feature Prioritization Solution Design Education Technology Online Learning Software as a Service
User Experience Product Improvement Edtech Content Sharing Collaboration

Introduction

As the PM of a tutoring platform with basic video/audio calling features, I've been tasked with improving content sharing based on customer feedback. This challenge involves enhancing the core functionality of our platform to better serve our users' educational needs. I'll approach this problem systematically, focusing on user needs, pain points, and potential solutions.

Step 1

Clarifying Questions (5 mins)

  • What types of content are users currently trying to share?

Why this matters: Understanding the content types will inform the technical requirements and user interface design. Hypothetical answer: Users are primarily sharing documents, presentations, and educational videos. Impact: This will guide the file format support and sharing mechanisms we need to implement.

  • What specific issues are users facing with the current content sharing capabilities?

Why this matters: Identifying specific pain points will help prioritize improvements. Hypothetical answer: Users struggle with lag when sharing screen content and find it difficult to annotate shared materials in real-time. Impact: We'll need to focus on improving performance and adding collaborative annotation features.

  • Who are our primary users, and what are their technical proficiencies?

Why this matters: This will inform the complexity of solutions we can implement. Hypothetical answer: Our users are primarily high school and college students, and tutors ranging from tech-savvy to less technically inclined. Impact: We'll need to design intuitive solutions that cater to varying levels of technical proficiency.

  • Are there any regulatory or privacy concerns we need to consider when improving content sharing?

Why this matters: This will impact our approach to data handling and sharing permissions. Hypothetical answer: Yes, we need to ensure FERPA compliance for educational data in the US. Impact: We'll need to implement robust privacy controls and secure sharing mechanisms.

Based on these hypothetical answers, I'll assume that we need to improve real-time content sharing with a focus on performance, collaboration features, and user-friendly design, while ensuring data privacy and security.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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