what metrics would you use to evaluate unacademy's mobile app?

Introduction

Evaluating Unacademy's mobile app success metrics requires a comprehensive approach that considers both user engagement and business outcomes. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Unacademy's mobile app is an ed-tech platform offering online courses and test preparation materials for various competitive exams in India. Key stakeholders include students (primary users), educators (content creators), and the company itself.

User flow typically involves:

1. Account creation/login
2. Course discovery and selection
3. Content consumption (video lectures, quizzes, etc.)
4. Progress tracking and performance analysis

The app fits into Unacademy's broader strategy of democratizing education through technology. It competes with platforms like BYJU'S and Vedantu, differentiating itself through its focus on live classes and a wide range of exam preparations.

In terms of product lifecycle, Unacademy's app is in the growth stage, continuously expanding its user base and course offerings.

Software-specific context:

• Platform: Native mobile app (iOS and Android)
• Integration points: Payment gateways, content delivery networks
• Deployment model: Regular updates through app stores