As the PM for video calling, what does success look like?

Introduction

As we explore the success metrics for video calling, it's crucial to approach this product success metric problem with a comprehensive framework. I'll follow a structured approach that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This will allow us to paint a holistic picture of what success truly means for our video calling product.

Step 1

Product Context

Video calling has become an integral part of our daily lives, both personally and professionally. Our product aims to provide seamless, high-quality video communication across various devices and networks. Key stakeholders include:

1. End users (both consumers and business professionals)
2. IT administrators (for enterprise deployments)
3. Marketing and sales teams
4. Product and engineering teams

The user flow typically involves:

1. Launching the app
2. Initiating or joining a call
3. Engaging in the video conversation
4. Ending the call and potentially scheduling follow-ups

This product fits into our company's broader strategy of enhancing digital communication and collaboration. Compared to competitors like Zoom or Microsoft Teams, we're focusing on simplicity and reliability across diverse network conditions.

In terms of product lifecycle, we're in the growth stage, with a solid user base but significant room for expansion and feature enhancement.