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Product Management Root Cause Analysis Question: Improving Walmart's offline store Net Promoter Score

Asked at Google

12 mins

NPS for Walmart Offline is low. How will you go about it?

Data Analysis Problem Solving Strategic Thinking Retail E-commerce Customer Service
Root Cause Analysis Customer Experience Retail Strategy NPS Improvement Walmart

Introduction

Addressing the low Net Promoter Score (NPS) for Walmart's offline stores requires a systematic approach to identify, validate, and resolve the root causes. As a seasoned product leader, I'll analyze this issue comprehensively, considering both immediate and long-term implications for Walmart's customer experience and business performance.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • What's the current NPS score, and how does it compare to historical data?

  • Are there specific store locations or regions showing lower scores?

  • Have we segmented NPS by customer demographics or shopping behaviors?

  • When did we first notice the decline in NPS?

  • Have there been any recent changes to store operations or customer policies?

  • Are there any seasonal factors that might be influencing current NPS scores?

Hypothetical answer: Let's assume the NPS has dropped from 45 to 30 over the past quarter, with significant variations across regions and demographics. This information would guide our investigation towards both broad and localized factors affecting customer satisfaction.

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