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Product Management Improvement Question: Optimizing B2B last-mile delivery for African e-commerce platform

In what ways can we improve Wasoko's last-mile delivery service for retailers?

Product Improvement Hard Member-only
Problem-Solving User Segmentation Prioritization E-commerce Logistics Retail
Supply Chain Retail Tech Logistics Optimization Last-Mile Delivery B2B E-Commerce

Introduction

Improving Wasoko's last-mile delivery service for retailers is a critical challenge that can significantly impact the company's success in the competitive e-commerce landscape. To address this, I'll analyze key user segments, identify pain points, propose innovative solutions, and outline a strategic implementation plan. Let's dive in.

Step 1

Clarifying Questions

  • Looking at Wasoko's business model, I'm thinking this is a B2B e-commerce platform focusing on connecting retailers with suppliers. Could you confirm if this understanding is correct, and if there are any specific aspects of the last-mile delivery service we should prioritize?

Why it matters: Determines the scope and focus of our improvement efforts Expected answer: Confirmation of B2B model, possibly highlighting specific delivery challenges Impact on approach: Would tailor solutions to B2B context and specific delivery pain points

  • Considering the last-mile delivery context, I'm curious about the current delivery metrics. What are the average delivery times, and what percentage of deliveries are completed within the promised timeframe?

Why it matters: Establishes baseline performance and identifies areas for improvement Expected answer: Average delivery time of 2-3 days, with 80% on-time delivery rate Impact on approach: Would focus on improving speed and reliability based on current performance

  • Given the importance of inventory management in retail, I'm wondering about the integration between Wasoko's platform and retailers' inventory systems. How seamless is this integration currently, and how does it impact the last-mile delivery process?

Why it matters: Determines if inventory visibility is a bottleneck in the delivery process Expected answer: Basic integration exists, but real-time updates are challenging Impact on approach: Would explore solutions to enhance inventory visibility and accuracy

  • Considering the competitive landscape, I'm curious about Wasoko's current market position. How does our last-mile delivery service compare to our main competitors in terms of speed, reliability, and cost?

Why it matters: Identifies competitive advantages and areas for differentiation Expected answer: Competitive on cost, but lagging in speed and reliability Impact on approach: Would prioritize improvements in speed and reliability to gain market share

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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