Should Wasoko prioritize expanding our product catalog or improving delivery speed?

Introduction

The key trade-off we're examining is whether Wasoko should prioritize expanding our product catalog or improving delivery speed. This decision is crucial for our growth strategy and customer satisfaction. I'll analyze this trade-off by considering our business context, user impact, technical feasibility, and resource allocation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Wasoko is an e-commerce platform focusing on fast delivery of essential goods. Could you confirm our current average delivery time and the size of our existing product catalog?

Why it matters: Establishes our baseline performance and scope for improvement Expected answer: 2-3 day delivery, 5000 SKUs Impact on approach: Shorter current delivery times might favor catalog expansion

• Business Context: Based on our recent performance, I'm thinking revenue growth might be our top priority. How does this trade-off align with our current fiscal year objectives?

Why it matters: Ensures alignment with overall business strategy Expected answer: Revenue growth is key, but customer retention is equally important Impact on approach: Would balance short-term gains with long-term customer value

• User Impact: Considering our target market, I'm assuming most of our customers are price-sensitive and value convenience. Can you share any recent user feedback on catalog variety versus delivery speed?

Why it matters: Helps prioritize based on actual user needs Expected answer: Mixed feedback, with slight preference for faster delivery Impact on approach: Might lean towards improving delivery speed if confirmed

• Technical Feasibility: Given our current infrastructure, I'm thinking improving delivery speed might require significant backend upgrades. What's our current technical capacity for either option?

Why it matters: Assesses potential technical constraints Expected answer: Delivery speed improvements would require substantial investment Impact on approach: Might favor catalog expansion if technical hurdles for speed are high

• Resource Allocation: Considering both options require investment, I'm curious about our current budget flexibility. What resources are available for this initiative?

Why it matters: Determines the scope and timeline of potential solutions Expected answer: Moderate budget available, need to prioritize one option Impact on approach: Would focus on the option with better ROI given limited resources