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Product Management Design Question: WhatsApp group message feature enhancement focusing on threading

Asked at Meta

15 mins

Design a new feature for WhatsApp group messages.

Product Design Medium Member-only
Feature Design User Segmentation Problem-Solving Social Media Communication Technology
User Experience Feature Development Messaging Apps Product Design Group Communication

Introduction

Designing a new feature for WhatsApp group messages is an exciting challenge that could significantly enhance user experience and engagement. WhatsApp, being one of the most popular messaging platforms globally, has a vast user base with diverse needs. Our goal is to create a feature that adds value to group conversations while maintaining the app's simplicity and user-friendliness. I'll approach this task by first clarifying the requirements, analyzing user needs, and then proposing and evaluating potential solutions.

Tip

Does this approach sound good? I'd like to confirm before we dive deeper into the design process.

Step 1

Clarify Questions (3 minutes)

  • Is this feature specifically for WhatsApp, or should we consider it for a generic messaging app?

  • Why this matters: It affects our approach to integration and existing feature set.
  • Hypothetical answer: Let's assume it's specifically for WhatsApp.
  • Impact: We'll need to consider WhatsApp's existing features and design language.
  • Are there any specific user complaints or feedback that prompted this feature request?

  • Why this matters: It helps us understand the primary pain points we're addressing.
  • Hypothetical answer: Users have expressed difficulty in managing large group conversations.
  • Impact: We'll focus on features that improve organization and reduce information overload.
  • What's our timeline for development and launch?

  • Why this matters: It affects the scope and complexity of our proposed solution.
  • Hypothetical answer: We have a 6-month window for development and testing.
  • Impact: We'll aim for a feature that's impactful yet achievable within this timeframe.
  • Are there any recent user research insights or usage data we should consider?

  • Why this matters: It provides a data-driven foundation for our design decisions.
  • Hypothetical answer: Recent data shows increased usage of group chats for work and education.
  • Impact: We'll consider features that cater to these use cases.

Propose the Goal

Given WhatsApp's focus on providing a simple, reliable messaging experience, I believe our goal should be to enhance group communication efficiency while maintaining ease of use. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on features that improve organization and information management within large group chats? This seems to address the main pain points we've identified.

Based on the answers, I'll assume we're designing for WhatsApp specifically, focusing on improving large group chat management, with a 6-month development timeline, and considering the increased use of group chats for work and education.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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