Are you currently enrolled in a University? Avail Student Discount 

NextSprints
NextSprints Icon NextSprints Logo
⌘K
Product Design

Master the art of designing products

Product Improvement

Identify scope for excellence

Product Success Metrics

Learn how to define success of product

Product Root Cause Analysis

Ace root cause problem solving

Product Trade-Off

Navigate trade-offs decisions like a pro

All Questions

Explore all questions

Meta (Facebook) PM Interview Course

Crack Meta’s PM interviews confidently

Amazon PM Interview Course

Master Amazon’s leadership principles

Apple PM Interview Course

Prepare to innovate at Apple

Google PM Interview Course

Excel in Google’s structured interviews

Microsoft PM Interview Course

Ace Microsoft’s product vision tests

1:1 PM Coaching

Get your skills tested by an expert PM

Resume Review

Narrate impactful stories via resume

Affiliate Program

Earn money by referring new users

Join as a Mentor

Join as a mentor and help community

Join as a Coach

Join as a coach and guide PMs

For Universities

Empower your career services

Pricing
Product Management Success Metrics Question: Analyzing and improving WhatsApp's key performance indicators

Asked at Google

12 mins

What would be the top six metrics for WhatsApp? Now pick one from the six. Tell me three things you would do to improve that metric.

Product Success Metrics Medium Member-only
Metric Analysis Strategic Thinking Feature Prioritization Social Media Messaging Technology
User Engagement Feature Prioritization Messaging Apps Product Metrics WhatsApp

Introduction

Analyzing WhatsApp's product success metrics requires a comprehensive understanding of its unique position in the messaging app landscape. To approach this product success metrics problem effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives to improve key metrics.

Step 1

Product Context

WhatsApp is a cross-platform messaging and Voice over IP (VoIP) service owned by Meta Platforms. It allows users to send text messages, voice messages, make voice and video calls, and share images, documents, user locations, and other content.

Key stakeholders include:

  1. Users: Seeking seamless communication
  2. Meta Platforms: Aiming for user growth and engagement
  3. Advertisers: Potential future revenue source
  4. Telecom companies: Impacted by WhatsApp's services

User flow:

  1. Download and install the app
  2. Verify phone number
  3. Set up profile
  4. Add contacts
  5. Start messaging or calling

WhatsApp fits into Meta's strategy of connecting people globally and expanding its ecosystem. It competes with other messaging apps like Telegram, Signal, and regional players such as WeChat and Line.

Product Lifecycle Stage: Mature growth phase, with a large user base but still expanding in some markets and adding new features.

Subscribe to access the full answer

Monthly Plan

The perfect plan for PMs who are in the final leg of their interview preparation

$99 /month

(Billed monthly)
  • Access to 8,000+ PM Questions
  • 10 AI resume reviews credits
  • Access to company guides
  • Basic email support
  • Access to community Q&A
Most Popular - 67% Off

Yearly Plan

The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech

$99 $33 /month

(Billed annually)
  • Everything in monthly plan
  • Priority queue for AI resume review
  • Monthly/Weekly newsletters
  • Access to premium features
  • Priority response to requested question
Leaving NextSprints Your about to visit the following url Invalid URL

Loading...
Comments


Comment created.
Please login to comment !