Why has the average session duration for Baazi Games's BalleBaazi fantasy sports app declined by 15% in the past two weeks?

Introduction

The recent 15% decline in average session duration for BalleBaazi's fantasy sports app over the past two weeks is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Considering the timing, I'm wondering if there have been any recent app updates. Have there been any significant changes to the app's features or user interface in the last month?

Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, a major UI overhaul was released three weeks ago. Impact on approach: If confirmed, we'd focus on UI/UX issues in our analysis.

• Given the nature of fantasy sports, I'm curious about the sports calendar. Has there been any change in the frequency or popularity of ongoing sports events?

Why it matters: Event frequency could significantly affect user engagement. Expected answer: The cricket season has just ended, transitioning to football. Impact on approach: We'd need to consider seasonality and sport-specific user behaviors.

• Thinking about user segments, I'm interested in the breakdown of the decline. Is the 15% decrease uniform across all user segments, or are certain groups more affected?

Why it matters: Identifying affected segments could pinpoint specific issues. Expected answer: The decline is more pronounced among casual users. Impact on approach: We'd focus on casual user experience and onboarding processes.

• Considering potential technical issues, I'm wondering about app performance. Have there been any reported increases in app crashes or loading times?

Why it matters: Technical issues could directly impact session duration. Expected answer: There's been a slight increase in reported crashes on Android devices. Impact on approach: We'd prioritize investigating Android-specific technical issues.