Why has Culture Amp's employee engagement survey response rate dropped by 15% over the last quarter?

Introduction

The recent 15% drop in Culture Amp's employee engagement survey response rate is a concerning trend that requires immediate attention. As we delve into this issue, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term and long-term implications for the product and organization.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this drop coincided with any particular time of year or company events?

Why it matters: Seasonal patterns could explain fluctuations and inform our solution approach. Expected answer: No significant seasonal correlation. Impact on approach: If seasonal, we'd focus on timing-based strategies; if not, we'd look deeper into product or organizational factors.

• Considering user segments, I'm wondering if this drop is uniform across all employee groups. Have you noticed any particular departments or employee levels more affected than others?

Why it matters: Identifying specific affected groups could point to targeted issues or communication breakdowns. Expected answer: The drop is more pronounced in certain departments or levels. Impact on approach: We'd tailor our investigation and solutions to the most affected groups if disparities exist.

• Thinking about recent changes, I'm curious if there have been any significant updates to the survey platform or process in the last quarter. Have any new features been implemented or changes made to the survey distribution method?

Why it matters: Recent changes could directly impact user experience and willingness to participate. Expected answer: Some minor updates were made to the platform. Impact on approach: If changes occurred, we'd focus on their potential impact; if not, we'd look more at external factors or long-term trends.

• Considering the broader context, I'm wondering about any major organizational changes or announcements that coincided with this drop. Has there been any significant company news or restructuring that might affect employee engagement?

Why it matters: Organizational changes can significantly impact employee morale and willingness to provide feedback. Expected answer: Some organizational changes have occurred recently. Impact on approach: If major changes happened, we'd investigate their impact on employee sentiment and survey participation.