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Product Management Root Cause Analysis Question: Investigating Google Pay's sudden drop in payment success rate

Asked at Google

15 mins

Why did Google Pay payment success rate drop to 85%?

Problem-Solving Data Analysis Technical Understanding Fintech Digital Payments E-commerce
Google Fintech Root Cause Analysis Payment Systems Troubleshooting

Introduction

The sudden drop in Google Pay's payment success rate to 85% is a critical issue that demands immediate attention and a thorough root cause analysis. This significant decrease in successful transactions not only impacts user experience but also poses potential risks to Google Pay's market position and revenue. I'll approach this problem systematically, examining both internal and external factors to identify the root cause and propose effective solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a recent change. When exactly did we notice this drop in success rate?

Why it matters: Pinpointing the timeframe helps narrow down potential causes. Expected answer: Within the last week or month. Impact on approach: A sudden drop suggests a specific trigger, while a gradual decline might indicate a systemic issue.

  • Considering user segments, I'm wondering if this affects all users equally. Are there any particular user groups or transaction types more impacted than others?

Why it matters: Identifying patterns in affected users can reveal underlying issues. Expected answer: Possibly higher impact on new users or specific transaction types. Impact on approach: Targeted investigation of affected segments vs. system-wide analysis.

  • Thinking about recent updates, have there been any significant changes to the Google Pay system or infrastructure recently?

Why it matters: Recent changes often correlate with performance issues. Expected answer: Yes, a recent update or No, no major changes. Impact on approach: Focus on recent changes or expand search to external factors.

  • Considering the metric itself, has there been any change in how we measure or define payment success rate?

Why it matters: Ensures we're comparing apples to apples in our analysis. Expected answer: No change in metric definition. Impact on approach: If changed, we'd need to reassess the actual impact.

  • Looking at the broader ecosystem, have there been any notable changes or issues with payment partners or banking systems?

Why it matters: External dependencies can significantly impact performance. Expected answer: Possible issues with specific banks or payment processors. Impact on approach: Investigate external partnerships and integrations.

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