Why has the average session duration for Domo's mobile app decreased by 25% in the last two weeks?

Introduction

The recent 25% decrease in average session duration for Domo's mobile app over the past two weeks is a significant issue that requires immediate attention. This metric is crucial for understanding user engagement and the overall health of our mobile product. I'll approach this problem systematically, focusing on identifying potential root causes, validating hypotheses, and developing both short-term and long-term solutions.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might have been a recent app update. Has there been any significant changes or updates to the mobile app in the last month?

Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, there was an update two weeks ago. Impact on approach: If confirmed, we'd focus on changes introduced in that update.

• Considering user segments, I'm curious about the distribution of this decrease. Is the 25% drop consistent across all user segments, or are some groups more affected than others?

Why it matters: Helps identify if the issue is universal or specific to certain users. Expected answer: The decrease is more pronounced among power users. Impact on approach: We'd investigate features commonly used by power users.

• Given the nature of Domo's product, I'm wondering about any changes in data freshness or availability. Have there been any issues with data pipelines or integrations in the past two weeks?

Why it matters: Data quality directly impacts the app's utility. Expected answer: No significant data issues reported. Impact on approach: We'd shift focus to app functionality rather than data quality.

• Considering external factors, has there been any significant change in competitor offerings or market conditions in the past month?

Why it matters: External factors could influence user behavior. Expected answer: No major market shifts, but a competitor launched a new feature. Impact on approach: We'd analyze our feature set against the competitor's new offering.