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Product Management Root Cause Analysis Question: Investigating sudden drop in Dunzo partner app ratings

Asked at Dunzo

15 mins

Why has the customer rating for the Dunzo partner app decreased from 4.5 to 3.8 stars in the past two weeks?

Data Analysis Problem Solving User Experience Gig Economy Food Delivery Logistics
Product Metrics Root Cause Analysis User Satisfaction Gig Economy App Ratings

Introduction

The recent decline in the Dunzo partner app's customer rating from 4.5 to 3.8 stars over the past two weeks is a critical issue that demands immediate attention. This significant drop could impact partner satisfaction, retention, and ultimately, the quality of service provided to end-users. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might have been a recent app update. Has there been any significant changes or updates to the Dunzo partner app in the last 2-3 weeks?

Why it matters: Recent changes could directly correlate with the rating drop. Expected answer: Yes, there was an update. Impact on approach: If yes, we'd focus on changes in that update; if no, we'd look at external factors or gradual issues.

  • Considering the rating drop, I'm curious about the volume of ratings. Has there been any unusual spike or drop in the number of ratings received during this period?

Why it matters: It helps determine if this is a widespread issue or potentially skewed by a small group of users. Expected answer: The volume has remained consistent. Impact on approach: A spike might indicate a coordinated effort or a specific event triggering reviews.

  • Given the partner-centric nature of the app, I'm wondering about any changes in partner onboarding or policies. Have there been any modifications to partner terms, earnings structure, or onboarding process recently?

Why it matters: Changes affecting partner earnings or workload could lead to dissatisfaction and lower ratings. Expected answer: No significant changes to partner policies. Impact on approach: If yes, we'd investigate the impact of these changes; if no, we'd look at other operational aspects.

  • Considering potential technical issues, have there been any reported increases in app crashes, slow performance, or other technical problems in the last two weeks?

Why it matters: Technical issues directly impact user experience and could lead to lower ratings. Expected answer: Some reports of increased app crashes. Impact on approach: If yes, we'd prioritize technical investigations; if no, we'd focus more on user experience and feature-related issues.

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