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Product Management Root Cause Analysis Question: Investigating sudden drop in Flutterwave's card transaction success rate

Why has the success rate for card transactions on Flutterwave Checkout dropped by 15% in the past week?

Problem-Solving Data Analysis Technical Understanding Fintech E-commerce Banking
Data Analysis Fintech Root Cause Analysis Troubleshooting Payment Processing

Introduction

The recent 15% drop in card transaction success rates on Flutterwave Checkout is a critical issue that demands immediate attention. This decline not only impacts revenue but also erodes user trust and potentially damages Flutterwave's reputation in the competitive fintech landscape. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term strategic solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking this could be related to recent changes. Have there been any significant updates to the Flutterwave Checkout system in the past two weeks?

Why it matters: Recent changes often correlate with performance issues. Expected answer: Yes, a minor update was pushed last week. Impact on approach: If confirmed, I'd focus on regression testing and rollback considerations.

  • Considering the scale of the drop, I'm wondering about its distribution. Is this 15% decrease uniform across all transaction types and user segments, or are certain areas more affected?

Why it matters: Uneven distribution could point to specific problem areas. Expected answer: The drop is more pronounced in mobile transactions. Impact on approach: I'd prioritize mobile-specific factors in my analysis.

  • Given the nature of card transactions, I'm curious about external dependencies. Have there been any reported issues with payment gateways or banking partners recently?

Why it matters: External factors could be beyond Flutterwave's direct control. Expected answer: No major reported issues from partners. Impact on approach: I'd focus more on internal factors if external issues are ruled out.

  • Thinking about potential data anomalies, has there been any change in how success rates are measured or reported in the last week?

Why it matters: Ensures we're dealing with a real issue, not a reporting error. Expected answer: No changes to measurement or reporting systems. Impact on approach: Confirms the need to look at actual performance issues rather than data discrepancies.

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