Why has the adoption rate of GovTech's FormSG declined by 15% among government agencies this quarter?

Introduction

The recent 15% decline in FormSG adoption among government agencies is a concerning trend that requires immediate attention. As we delve into this issue, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a seasonal component. Has this decline coincided with any particular government fiscal cycles or annual reporting periods?

Why it matters: Seasonal patterns could explain temporary dips in adoption. Expected answer: No clear seasonal pattern identified. Impact on approach: If seasonal, we'd focus on cyclical support strategies.

• Considering user segments, I'm curious about the adoption rates across different agency sizes. Have we seen a more significant drop in smaller agencies compared to larger ones?

Why it matters: Different strategies may be needed for various agency sizes. Expected answer: Decline is relatively uniform across agency sizes. Impact on approach: Uniform decline suggests a more systemic issue.

• Thinking about recent changes, have there been any updates to FormSG's features or user interface in the past quarter?

Why it matters: Recent changes could have unintended consequences on user experience. Expected answer: Minor UI updates were implemented. Impact on approach: If changes are the cause, we'd focus on reverting or improving recent updates.

• Regarding performance metrics, has there been any change in how we're measuring adoption rates or in the systems tracking this data?

Why it matters: Ensures we're comparing apples to apples in our metrics. Expected answer: No changes in measurement methodology. Impact on approach: Confirms the decline is real and not a measurement artifact.