Why has Greenlight Planet's Sun King Pro solar lantern seen a 30% drop in sales across rural India over the past quarter?

Introduction

The sudden 30% drop in sales of Greenlight Planet's Sun King Pro solar lantern across rural India is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term and long-term implications for the product and business.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonal factors at play. Has this 30% drop been compared to the same quarter last year?

Why it matters: Seasonal variations could explain the sales drop and impact our solution approach. Expected answer: Yes, it has been compared to the same quarter last year. Impact on approach: If it's not seasonal, we'll need to look deeper into other factors.

• Considering the product lifecycle, I'm curious about the Sun King Pro's market position. Has there been any significant change in competitor offerings or pricing in the last quarter?

Why it matters: Competitive pressures could be driving the sales decline. Expected answer: No major changes in competitor offerings or pricing. Impact on approach: If competition isn't the cause, we'll focus more on internal factors or market conditions.

• Given the rural focus, I'm wondering about distribution channels. Have there been any changes in our distribution network or partner relationships in rural India recently?

Why it matters: Distribution issues could directly impact product availability and sales. Expected answer: No significant changes in distribution channels. Impact on approach: If distribution is stable, we'll need to investigate other aspects of the sales funnel.

• Thinking about product quality, have there been any increases in return rates or negative customer feedback about the Sun King Pro in the past quarter?

Why it matters: Quality issues could lead to decreased customer satisfaction and word-of-mouth recommendations. Expected answer: No significant increase in returns or negative feedback. Impact on approach: If product quality is stable, we'll need to look at other factors affecting customer perception or decision-making.