Introduction
The 15% drop in user engagement for Greenway Health's Intergy EHR system over the past quarter is a significant concern that requires immediate attention. As we delve into this issue, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term fixes and long-term strategic implications.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal patterns could explain cyclical changes in user behavior. Expected answer: No, this drop is unusual for this time of year. Impact on approach: If seasonal, we'd focus on adapting to known patterns; if not, we'd investigate recent changes or issues.
Why it matters: Identifying specific affected groups could pinpoint targeted issues. Expected answer: The drop is more pronounced among newer users and smaller practices. Impact on approach: We'd focus on onboarding processes and features relevant to these segments.
Why it matters: Recent changes often trigger unintended consequences in user behavior. Expected answer: A major UI overhaul was implemented two months ago. Impact on approach: We'd scrutinize the UI changes and their impact on user workflows.
Why it matters: Ensures we're comparing apples to apples in our metrics. Expected answer: No changes to measurement methods or tracking systems. Impact on approach: If changed, we'd need to recalibrate our analysis based on new measurement standards.
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