Introduction
The recent decrease in average session duration for Headspace's guided meditations from 12 minutes to 8 minutes over the past two weeks is a concerning trend that requires immediate attention. This analysis will systematically identify potential root causes, validate hypotheses, and propose solutions to address this issue. We'll examine both internal and external factors, considering technical, user behavior, and product-related aspects to develop a comprehensive understanding of the situation.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, there was a content refresh two weeks ago. Impact on approach: If confirmed, we'd focus on content-related hypotheses.
Why it matters: Helps identify if the issue is universal or segment-specific. Expected answer: The decrease is more significant among newer users. Impact on approach: We'd prioritize onboarding and new user experience in our analysis.
Why it matters: External factors could explain changes in user behavior. Expected answer: No significant global events, but there's been a trend towards shorter-form content. Impact on approach: We'd consider broader market trends in our analysis.
Why it matters: Ensures we're working with accurate data. Expected answer: No changes to measurement methods. Impact on approach: If confirmed, we can rule out data accuracy issues.
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