Introduction
IDEO's organizational design practice has experienced a significant 40% decline in new project requests from Fortune 500 clients this year. This issue requires a thorough analysis to identify the root cause and develop effective solutions. I'll approach this problem systematically, examining both internal and external factors that could contribute to this decline.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Changes in service offerings could directly impact client demand. Expected answer: No major changes in services or pricing. Impact on approach: If there were changes, we'd focus on their reception and communication to clients.
Why it matters: This helps identify if the issue is global or specific to certain segments. Expected answer: The decline is more pronounced in certain industries. Impact on approach: We'd focus on industry-specific factors if the decline isn't uniform.
Why it matters: This could indicate a broader market trend affecting IDEO. Expected answer: Some companies are exploring internal solutions or alternative providers. Impact on approach: We'd need to assess IDEO's value proposition and competitive positioning.
Why it matters: This could reveal internal quality issues affecting repeat business. Expected answer: No significant change in satisfaction or success rates. Impact on approach: If there were changes, we'd focus on improving project delivery and outcomes.
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