Introduction
Kearney's strategic sourcing service has experienced a concerning 15% drop in client retention over the past quarter. This issue requires a thorough investigation to identify the root cause and develop effective solutions. I'll approach this analysis systematically, examining both internal and external factors that could contribute to this decline.
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal fluctuations could explain the retention drop. Expected answer: Yes, it's been compared and is still significant. Impact on approach: If seasonal, we'd focus on year-over-year trends rather than quarter-over-quarter.
Why it matters: Changes in measurement could artificially inflate the drop. Expected answer: No changes in definition or measurement. Impact on approach: If changed, we'd need to recalculate using consistent metrics.
Why it matters: Product changes could impact client satisfaction and retention. Expected answer: Some minor updates, but nothing major. Impact on approach: If major changes occurred, we'd focus on their impact on client experience.
Why it matters: Helps identify if the issue is global or segment-specific. Expected answer: The drop is more significant in mid-sized enterprises. Impact on approach: We'd tailor our investigation and solutions to the most affected segments.
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