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Product Management Root Cause Analysis Question: Investigating Lyft's sudden increase in payment-related customer support tickets

Asked at Lyft

15 mins

Why has the customer support ticket volume for Lyft's payment issues spiked by 35% this week?

Problem-Solving Data Analysis Strategic Thinking Ride-sharing Fintech Transportation
Data Analysis Root Cause Analysis Payment Systems Ride-Sharing Customer Support

Introduction

The recent 35% spike in customer support ticket volume for Lyft's payment issues is a critical concern that demands immediate attention and a thorough root cause analysis. This sudden increase not only impacts customer satisfaction but also strains support resources and potentially affects Lyft's bottom line. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the underlying causes while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a recent system change. Has there been any payment-related update or feature release in the past week?

Why it matters: Recent changes often correlate with sudden metric shifts. Expected answer: Yes, a new payment gateway was implemented. Impact on approach: If confirmed, we'd focus on the new system's integration and performance.

  • Considering user segments, I'm curious about the distribution. Are these tickets concentrated among a specific user group or spread evenly?

Why it matters: Helps identify if it's a localized or systemic issue. Expected answer: Tickets are primarily from iOS users. Impact on approach: We'd investigate iOS-specific payment flows and recent app updates.

  • Given the significant increase, I'm wondering about the nature of these tickets. What are the top 3 payment issues being reported?

Why it matters: Reveals patterns in the problems users are facing. Expected answer: Failed transactions, double charges, and incorrect fare calculations. Impact on approach: We'd prioritize investigating these specific issues in our payment systems.

  • Thinking about external factors, has there been any recent change in payment policies or fee structures?

Why it matters: Policy changes can lead to user confusion and increased support tickets. Expected answer: No recent policy changes. Impact on approach: If confirmed, we'd focus more on technical and user experience issues rather than policy communication.

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