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Product Management Root Cause Analysis Question: Investigating sudden drop in Paystack's card transaction success rate

Why has the success rate for card transactions dropped by 15% in the last week for Paystack's Payment Pages product?

Problem Solving Data Analysis Technical Understanding Fintech E-commerce SaaS
Data Analysis Fintech Root Cause Analysis Troubleshooting Payment Processing

Introduction

The recent 15% drop in card transaction success rates for Paystack's Payment Pages product is a critical issue that demands immediate attention and a thorough root cause analysis. This significant decline in a key performance metric could have far-reaching implications for user satisfaction, revenue, and overall product health. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the underlying causes while considering both short-term fixes and long-term strategic improvements.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might have been a recent system update. Has there been any significant change to the Payment Pages product or underlying infrastructure in the past two weeks?

Why it matters: Recent changes often correlate with performance issues. Expected answer: Yes, there was a minor update to the payment gateway. Impact on approach: If confirmed, we'd prioritize investigating that update.

  • Considering the scale of the drop, I'm wondering about its distribution. Is this 15% decrease uniform across all user segments and transaction types, or are there specific areas more affected?

Why it matters: Helps narrow down potential causes and affected areas. Expected answer: The drop is more pronounced in mobile transactions. Impact on approach: We'd focus on mobile-specific factors in our analysis.

  • Given the nature of payment systems, I'm curious about any recent changes in regulatory compliance. Have there been any new financial regulations or security measures implemented recently?

Why it matters: Regulatory changes can significantly impact payment processing. Expected answer: No major regulatory changes in the past month. Impact on approach: We'd shift focus from regulatory to technical or user experience factors.

  • Thinking about external dependencies, I'm wondering about our payment processor relationships. Have there been any reported issues or changes with our main payment processor partners?

Why it matters: Third-party issues could explain the performance drop. Expected answer: One processor reported minor latency issues last week. Impact on approach: We'd investigate the correlation between these issues and our performance drop.

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