Introduction
The increase in average time to close real estate transactions using Qualia's platform by 3 days compared to last quarter is a concerning trend that requires immediate attention. This issue directly impacts our core value proposition of streamlining and expediting real estate closings. I'll approach this problem systematically, focusing on identifying potential root causes, validating hypotheses, and developing both short-term and long-term solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps distinguish between systemic issues and recent changes. Expected answer: Gradual increase throughout the quarter. Impact on approach: Gradual increase suggests examining long-term trends and systemic issues.
Why it matters: Identifies if the issue is universal or specific to certain segments. Expected answer: More pronounced in residential transactions. Impact on approach: Focus on residential-specific factors if confirmed.
Why it matters: External factors could be driving the increase independently of our platform. Expected answer: No major regulatory changes. Impact on approach: If true, we'll focus more on internal factors and user behavior.
Why it matters: Recent changes could directly impact transaction times. Expected answer: A few minor updates, but nothing major. Impact on approach: If confirmed, we'll need to examine these updates closely for unintended consequences.
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