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Product Management Root Cause Analysis Question: Investigating increased real estate transaction closing times on Qualia's platform
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Nextsprints

Updated Jan 22, 2025

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Why has the average time to close real estate transactions using Qualia's platform increased by 3 days compared to last quarter?

Problem Solving Data Analysis Strategic Thinking Real Estate PropTech FinTech
Data Analysis Root Cause Analysis Real Estate Tech Process Optimization API Performance

Introduction

The increase in average time to close real estate transactions using Qualia's platform by 3 days compared to last quarter is a concerning trend that requires immediate attention. This issue directly impacts our core value proposition of streamlining and expediting real estate closings. I'll approach this problem systematically, focusing on identifying potential root causes, validating hypotheses, and developing both short-term and long-term solutions.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking this could be a recent change. Has this increase been gradual over the quarter or a sudden shift?

Why it matters: Helps distinguish between systemic issues and recent changes. Expected answer: Gradual increase throughout the quarter. Impact on approach: Gradual increase suggests examining long-term trends and systemic issues.

  • Considering user segments, I'm wondering if this affects all transaction types equally. Are we seeing differences in closing times for residential vs. commercial properties?

Why it matters: Identifies if the issue is universal or specific to certain segments. Expected answer: More pronounced in residential transactions. Impact on approach: Focus on residential-specific factors if confirmed.

  • Given the nature of real estate transactions, I'm curious about external factors. Have there been any significant regulatory changes in the real estate industry this quarter?

Why it matters: External factors could be driving the increase independently of our platform. Expected answer: No major regulatory changes. Impact on approach: If true, we'll focus more on internal factors and user behavior.

  • Thinking about recent updates, have there been any significant changes to the Qualia platform in the last quarter?

Why it matters: Recent changes could directly impact transaction times. Expected answer: A few minor updates, but nothing major. Impact on approach: If confirmed, we'll need to examine these updates closely for unintended consequences.

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