Introduction
Enhancing Workday's mobile app to better support remote workers is a critical initiative given the evolving nature of work. As we dive into this product improvement case, I'll focus on understanding the current state of the app, identifying key user segments and their pain points, and proposing innovative solutions that align with Workday's broader strategy. Let's begin by clarifying some crucial aspects of the product and its context.
Step 1
Clarifying Questions (5 mins)
Why it matters: This will help us focus our improvement efforts on the most critical areas. Expected answer: Time tracking, expense reporting, leave requests, and accessing pay information. Impact on approach: Would prioritize enhancing these core features for mobile optimization.
Why it matters: Helps determine if we need to focus on feature parity or mobile-specific optimizations. Expected answer: Mobile usage has increased from 30% to 50% since the shift to remote work. Impact on approach: Would emphasize mobile-first design and potentially unique mobile features.
Why it matters: Determines if we optimize for growth, retention, or feature expansion. Expected answer: Mature product with high adoption, focusing on increasing daily active users and task completion rates. Impact on approach: Would prioritize user engagement and efficiency improvements over new feature development.
Why it matters: Helps identify opportunities for differentiation and innovation. Expected answer: Workday is strong in core HR functions but lags in collaboration features and AI-driven insights. Impact on approach: Would explore integrating emerging technologies like AI assistants or augmented reality for remote collaboration.
Tip
Thank you for those insights. Before we move on to user segmentation, I'd like to take a minute to organize my thoughts based on your responses.
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