How will you improve user engagement for Youtube TV?

Certainly, I'll provide a detailed, strategic answer to the product growth problem for YouTube TV, demonstrating deep product thinking, leadership, and growth strategies. I'll present this from a first-person perspective as if I'm directly addressing the interviewer.

Thank you for presenting this growth challenge regarding YouTube TV. I understand that you'd like me to outline strategies to improve user engagement for the platform. Before I dive into my approach, I'd like to ask a few clarifying questions to ensure I have a comprehensive understanding of the situation.

Step 1

Clarifying Questions (3 minutes)

• What specific engagement metrics are we currently tracking, and which ones are underperforming?

Why this matters: Understanding the current metrics helps identify the areas that need the most improvement. Hypothetical answer: We're tracking daily active users (DAU), average watch time, and content diversity. Watch time has been stagnant recently. Impact: This would focus our efforts on increasing watch time as a primary engagement metric.

• Are there any specific user segments or demographics we're particularly concerned about in terms of engagement?

Why this matters: Different user groups may require tailored strategies to boost engagement. Hypothetical answer: We've noticed a drop in engagement among the 18-34 age group. Impact: This would guide us to develop strategies specifically targeting younger users.

• What's our current market share, and how does our engagement compare to competitors?

Why this matters: Understanding our position in the market helps set realistic growth targets. Hypothetical answer: We have a 20% market share, but our engagement metrics lag behind our top competitor by 15%. Impact: This would inform our competitive strategy and help set benchmarks for improvement.

• Are there any technical limitations or upcoming feature releases that could impact our engagement strategies?

Why this matters: Technical constraints or upcoming changes could affect the feasibility of certain strategies. Hypothetical answer: We're planning to release a new personalization algorithm in Q3. Impact: This would allow us to incorporate the upcoming feature into our engagement strategy.

• What's our current content strategy, and are there any plans to expand or modify our content offerings?

Why this matters: Content is a key driver of engagement for streaming services. Hypothetical answer: We're considering expanding our original content production and live sports offerings. Impact: This would inform strategies around content-driven engagement and potential partnerships.