Introduction
The sudden 30% drop in daily active users for Zapper's portfolio tracking feature over the past week is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for the product and its users.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Recent changes could directly impact user behavior. Expected answer: Yes, a UI redesign was implemented. Impact on approach: If confirmed, we'd focus on usability issues in the new design.
Why it matters: Helps identify if the issue is global or segment-specific. Expected answer: The drop is more significant among casual users. Impact on approach: We'd investigate factors affecting casual users' engagement.
Why it matters: External factors could influence user engagement with financial tools. Expected answer: No significant market events. Impact on approach: We'd focus more on internal factors if market conditions are stable.
Why it matters: Technical problems could directly impact user access and experience. Expected answer: No major outages, but some intermittent slowdowns. Impact on approach: We'd investigate the impact of performance issues on user retention.
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