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Product Management Metrics Question: Defining success for Zapper's yield farming aggregator tool in DeFi

Asked at Zapper

15 mins

how would you define the success of zapper's yield farming aggregator tool?

Product Success Metrics Medium Member-only
Metric Definition DeFi Knowledge Strategic Thinking Cryptocurrency Decentralized Finance Financial Technology
Product Metrics User Acquisition DeFi Financial Technology Yield Farming

Introduction

Defining the success of Zapper's yield farming aggregator tool requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Zapper's yield farming aggregator tool is a DeFi (Decentralized Finance) platform that allows users to discover, compare, and participate in various yield farming opportunities across multiple blockchain networks. The tool aggregates data from various protocols and presents it in a user-friendly interface, enabling users to maximize their returns on cryptocurrency investments.

Key stakeholders include:

  1. Yield farmers (users seeking high returns on their crypto assets)
  2. DeFi protocol developers (who want their protocols included in the aggregator)
  3. Zapper (the company, aiming for user growth and revenue)
  4. Blockchain networks (whose ecosystems benefit from increased activity)

User flow:

  1. Connect wallet: Users connect their cryptocurrency wallet to Zapper.
  2. Explore opportunities: Browse through various yield farming options, comparing APYs, risks, and token pairs.
  3. Invest: Select a farming opportunity and invest their assets directly through Zapper's interface.
  4. Monitor and manage: Track performance, claim rewards, and rebalance investments as needed.

Zapper's tool fits into the company's broader strategy of simplifying DeFi interactions and becoming a one-stop shop for crypto asset management. Compared to competitors like Yearn Finance or Harvest Finance, Zapper offers a wider range of protocols and a more user-friendly interface.

Product Lifecycle Stage: Growth stage. The yield farming aggregator market is still expanding, with new protocols and opportunities emerging regularly. Zapper is actively adding features and expanding its user base.

Software-specific context:

  • Platform: Web-based application with potential for mobile app development
  • Tech stack: Likely includes React for frontend, Node.js for backend, and blockchain integration libraries
  • Integration points: Multiple DeFi protocols, blockchain networks, and wallet providers
  • Deployment model: Continuous integration/continuous deployment (CI/CD) for frequent updates

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