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Product Management Analytics Question: Evaluating metrics for Zomato's restaurant rating system

Asked at Zomato

12 mins

what metrics would you use to evaluate zomato's restaurant rating system?

Product Success Metrics Medium Member-only
Metric Definition Data Analysis Product Strategy Food Tech E-commerce Local Services
User Engagement Product Analytics Metrics Food Tech Rating Systems

Introduction

Evaluating Zomato's restaurant rating system requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us understand the system's performance, user engagement, and business impact.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Zomato's restaurant rating system is a core feature of their food discovery and delivery platform. It allows users to rate and review restaurants, providing valuable information to other users and influencing their dining decisions.

Key stakeholders include:

  1. Users (diners)
  2. Restaurant owners
  3. Zomato (the company)
  4. Advertisers

User flow:

  1. Users visit a restaurant or order food
  2. They access the Zomato app/website to leave a rating and review
  3. Other users view these ratings to make informed decisions

The rating system is crucial to Zomato's strategy of being a trusted source of restaurant information and recommendations. It differentiates Zomato from competitors like Yelp or Google Reviews by focusing specifically on the dining experience.

Product Lifecycle Stage: Mature - The rating system is a well-established feature, but continuous improvement is necessary to maintain its relevance and accuracy.

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