You are the PM for a COVID-19 information portal. What are the goals that you will set for the team?

Introduction

Setting effective goals for a COVID-19 information portal is crucial for providing timely, accurate information to the public during a global health crisis. To approach this product success metrics problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will ensure we create a comprehensive strategy that balances user needs, public health objectives, and business sustainability.

Step 1

Product Context

The COVID-19 information portal is a digital platform designed to provide up-to-date, accurate information about the pandemic to the general public, healthcare professionals, and policymakers. Key stakeholders include:

1. General public: Seeking reliable information about symptoms, prevention, and local guidelines
2. Healthcare professionals: Accessing latest treatment protocols and research
3. Policymakers: Utilizing data for decision-making
4. Public health organizations: Disseminating official guidance
5. Media outlets: Sourcing verified information for reporting

User flow typically involves:

1. Landing on the homepage
2. Navigating to specific information categories (e.g., symptoms, testing locations, vaccination)
3. Consuming content through text, infographics, or videos
4. Potentially sharing information or accessing additional resources

This portal fits into the broader strategy of public health communication and crisis management. It serves as a centralized, authoritative source of information, helping to combat misinformation and reduce the strain on healthcare systems by educating the public.

Compared to competitors like general news sites or social media platforms, our portal offers specialized, vetted content focused solely on COVID-19. We differentiate ourselves through partnerships with health organizations and real-time updates from verified sources.

In terms of product lifecycle, the portal is in the growth stage. Initially launched as an emergency response, it's now evolving to meet changing needs as the pandemic situation develops.