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Introduction
The trade-off between expanding Credit Karma's product offerings or deepening expertise in existing core features is a critical strategic decision. This scenario involves balancing growth opportunities with the need to maintain and enhance our core value proposition. I'll analyze this trade-off by examining our current product landscape, potential impacts, and key metrics, then design an experiment to inform our decision-making process.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the key areas I'll be covering in my analysis.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps assess whether expansion or deepening is more urgent. Expected answer: Strong in credit monitoring, growing in other areas. Impact: High market share might favor deepening; low share could suggest expansion.
Why it matters: Influences whether new products or deeper features would be more profitable. Expected answer: Primarily referral-based, with some subscription services. Impact: Heavy reliance on referrals might favor expansion to new verticals.
Why it matters: Aligns our strategy with user needs and potential engagement increases. Expected answer: Mixed feedback, with interest in both new offerings and enhanced core features. Impact: Strong preference either way would significantly influence our decision.
Why it matters: Affects the feasibility and timeline of expanding our product offerings. Expected answer: Moderately modular, with some legacy systems. Impact: High modularity would make expansion easier; low modularity might favor deepening existing features.
Why it matters: Determines our readiness to expand vs. deepen our expertise. Expected answer: Mix of generalists and specialists, with core expertise in credit. Impact: More generalists might favor expansion; more specialists could support deepening.
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