You are the new PM for a new crypto exchange. Set a product roadmap and define the core metrics for the first 18 months.

Introduction

Launching a new crypto exchange in today's competitive landscape requires a strategic approach to product development and measurement. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us set a clear product roadmap and define essential metrics for the first 18 months of our crypto exchange.

Step 1

Product Context

Our new crypto exchange will be a digital platform enabling users to buy, sell, and trade various cryptocurrencies. Key stakeholders include:

1. Retail investors seeking easy access to crypto markets
2. Institutional traders requiring advanced features and liquidity
3. Regulatory bodies ensuring compliance and security
4. Our company, aiming to capture market share and generate revenue

The user flow typically involves:

1. Account creation and verification (KYC/AML)
2. Funding the account through fiat or crypto deposits
3. Executing trades on the platform
4. Managing and monitoring positions
5. Withdrawing funds or transferring crypto assets

This product aligns with our company's strategy to expand into the growing cryptocurrency market, diversifying our financial services offerings. Compared to established competitors like Binance or Coinbase, we'll need to differentiate through superior user experience, competitive fees, and unique features.

As a new entrant, we're in the introduction stage of the product lifecycle. This phase will focus on acquiring users, building liquidity, and establishing credibility in the market.

Software-specific considerations:

• Platform: Web-based with mobile apps for iOS and Android
• Tech stack: Likely utilizing a combination of Node.js, React, and blockchain-specific technologies
• Integration points: Payment gateways, blockchain networks, price feeds
• Deployment model: Cloud-based with high-security measures