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Product Management Design Question: Mobile app concept addressing COVID-19 social isolation

Design a free mobile application to assist users with at least one issue caused by COVID-19. The application does not need to be health related.

Product Design Medium Member-only
User Segmentation Problem Analysis Solution Prioritization Technology Social Media Mental Health
User Experience Product Design Mobile Apps COVID-19 Solutions Social Connectivity

Introduction

Designing a free mobile application to address a COVID-19 related issue presents an exciting opportunity to make a meaningful impact. Given the broad scope of challenges caused by the pandemic, I'll focus on developing a solution that tackles a non-health related problem. Let's explore this product design challenge step-by-step, considering user needs, market dynamics, and potential solutions.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should we approach this as a standalone application?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a standalone application. Impact on approach: We'll need to consider building from scratch, including branding and user acquisition strategies.

  • Given the focus on a free mobile application, I'm assuming we're looking at a tech company with a user-centric approach. Is this accurate, or should we consider a different context?

Why it matters: Understanding the company type influences our product strategy and potential monetization models. Expected answer: Yes, it's a user-centric tech company. Impact on approach: We'll prioritize user experience and growth metrics over immediate revenue generation.

  • Considering the urgency of COVID-19 related issues, I'm thinking we might be working with a tight timeline. Are we looking at a rapid development cycle, or do we have more time for a comprehensive solution?

Why it matters: This affects our feature prioritization and MVP definition. Expected answer: We're aiming for a quick initial release with iterative improvements. Impact on approach: We'll focus on core features for the MVP and plan for rapid iteration based on user feedback.

Propose the Goal

Given the context of a user-centric tech company addressing COVID-19 issues, I believe our goal should be to develop a mobile application that helps users maintain social connections and combat isolation during periods of social distancing or lockdowns. Does this align with your vision for the product?

Define the Scope

For this product design challenge, should we focus on creating a virtual social space that facilitates meaningful interactions between users, potentially through shared activities or interests?

Based on the answers provided, I'll assume we're developing a standalone application for a user-centric tech company, with a focus on combating social isolation through virtual connections. We'll aim for a rapid initial release with core features, planning for iterative improvements based on user feedback.

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