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Product Management Design Question: Elderly-focused grocery store layout with accessibility features

Design a grocery store for elderly people.

Product Design Medium Member-only
User-Centered Design Problem Solving Market Analysis Retail Healthcare Technology
User Experience Retail Product Design Accessibility Elderly Care

Introduction

Designing a grocery store for elderly people is an intriguing challenge that requires careful consideration of their unique needs and preferences. As we approach this task, we'll need to think about accessibility, convenience, and the overall shopping experience tailored specifically for older adults. Let's dive into the key aspects of this design problem and outline our approach.

Tip

Does this framework sound good to you? I'd be happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we designing this grocery store concept from scratch?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a new concept, not tied to an existing company. Impact on approach: We'll have more flexibility in design but will need to consider all aspects of the business model.

  • Given the focus on elderly people, I'm assuming we're looking at a physical store rather than an e-commerce solution. Is that correct, or should we consider both online and offline components?

Why it matters: This affects the entire design approach and technology integration. Expected answer: Focus on a physical store, but consider some digital elements. Impact on approach: We'll prioritize in-store experience but may include supportive digital features.

  • Are there any specific resource constraints or time frames we should be aware of for this project?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: No specific constraints, focus on the ideal solution. Impact on approach: We can be more ambitious in our design but should still consider practicality.

Propose the Goal

Given the focus on elderly customers, I believe our goal should be to create a grocery store that maximizes accessibility, comfort, and independence for older adults while providing a comprehensive and enjoyable shopping experience. Does this align with your vision for the project?

Define the Scope

For this design challenge, should we focus on the overall store layout and key features, or do you want me to dive into specific aspects like product selection or technology integration?

Based on your answers, I'll assume we're designing a new physical grocery store concept with some digital elements, focusing on the overall experience and key features that cater to elderly shoppers. Our primary goal is to create an accessible and enjoyable shopping environment that promotes independence for older adults.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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