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Product Management Design Question: Sketch of a mobile app interface for kids' behavior tracking with game elements

Design a product for teaching kids good behaviors.

Product Design Medium Member-only
User Research Product Strategy Feature Prioritization Education Technology Child Development Mobile Apps
Product Design Edtech Child Development Gamification Behavior Modification

Introduction

Designing a product for teaching kids good behaviors is an exciting challenge that addresses a crucial need in child development and education. This task involves creating an engaging, effective, and age-appropriate solution that can positively influence children's behavior. I'll approach this by first clarifying our objectives, understanding our users, identifying pain points, and then developing innovative solutions.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a new standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a new standalone product. Impact on approach: We'll need to consider building from scratch, including branding and distribution strategies.

  • Given the focus on kids, I'm assuming we're targeting a B2C market. Is that correct, or should we also consider B2B channels like schools or childcare centers?

Why it matters: This affects our user segments and go-to-market strategy. Expected answer: Primarily B2C, but open to B2B opportunities. Impact on approach: We'll focus on parents as primary users but keep educational institutions in mind for future expansion.

  • Are we working with any specific age range for the children, or should we design for a broad spectrum of ages?

Why it matters: Different age groups have vastly different needs and capabilities. Expected answer: Focus on children aged 4-10. Impact on approach: We'll tailor our solution to be engaging and effective for this specific age range.

Propose the Goal

Given the focus on teaching good behaviors, I believe our goal should be to create an engaging digital platform that helps parents and caregivers instill positive habits in children aged 4-10 through interactive, reward-based learning. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on a mobile app as the primary platform? This would allow for easy access and frequent engagement for both parents and children.

Based on the answers, I'll assume we're developing a new mobile app for the consumer market, targeting parents of children aged 4-10, with the potential to expand to educational institutions in the future.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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