Are you currently enrolled in a University? Avail Student Discount 

NextSprints
NextSprints Icon NextSprints Logo
⌘K
Product Design

Master the art of designing products

Product Improvement

Identify scope for excellence

Product Success Metrics

Learn how to define success of product

Product Root Cause Analysis

Ace root cause problem solving

Product Trade-Off

Navigate trade-offs decisions like a pro

All Questions

Explore all questions

Meta (Facebook) PM Interview Course

Crack Meta’s PM interviews confidently

Amazon PM Interview Course

Master Amazon’s leadership principles

Apple PM Interview Course

Prepare to innovate at Apple

Google PM Interview Course

Excel in Google’s structured interviews

Microsoft PM Interview Course

Ace Microsoft’s product vision tests

1:1 PM Coaching

Get your skills tested by an expert PM

Resume Review

Narrate impactful stories via resume

Pricing
Product Management Success Metrics Question: DoorDash platform with key performance indicators and growth chart
Image of author vinay

Vinay

Updated Nov 15, 2024

Submit Answer

Asked at Meta

15 mins

You are the Head of Product for DoorDash. What would be your North Star metric that you would track? Additionally, what are the other top metrics you would prioritize?

Product Success Metrics Medium Member-only
Metric Prioritization Strategic Thinking Stakeholder Analysis Food Delivery Gig Economy E-commerce
User Engagement Product Metrics Food Delivery Growth Strategy

Introduction

As the Head of Product for DoorDash, defining the right product success metrics is crucial for driving growth and ensuring we're delivering value to all stakeholders in our food delivery ecosystem. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

DoorDash is a leading food delivery platform connecting customers, restaurants, and delivery drivers (Dashers). Our core product enables users to browse local restaurants, place orders, and have food delivered to their doorstep.

Key stakeholders include:

  1. Customers: Seeking convenient, quick access to a variety of food options
  2. Restaurants: Looking to expand their customer base and increase sales
  3. Dashers: Seeking flexible earning opportunities
  4. DoorDash (the company): Aiming for growth, profitability, and market leadership

User flow:

  1. Customers browse restaurants and menus on the app
  2. They place an order and make payment
  3. The restaurant receives and prepares the order
  4. A Dasher is assigned, picks up the food, and delivers it to the customer

DoorDash's strategy focuses on expanding market share, improving operational efficiency, and diversifying into adjacent services like grocery delivery. We compete with other food delivery platforms like Uber Eats and Grubhub, differentiating through our wide restaurant selection, reliable delivery, and innovative features.

Product Lifecycle Stage: DoorDash is in the growth stage, with a focus on expanding into new markets and services while optimizing core operations.

Subscribe to access the full answer

Monthly Plan

The perfect plan for PMs who are in the final leg of their interview preparation

$66.00 /month

(Billed monthly)
  • Access to 8,000+ PM Questions
  • 10 AI resume reviews credits
  • Access to company guides
  • Basic email support
  • Access to community Q&A
Most Popular - 62% Off

Yearly Plan

The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech

$66.00
$25.00 /month
(Billed annually)
  • Everything in monthly plan
  • Priority queue for AI resume review
  • Monthly/Weekly newsletters
  • Access to premium features
  • Priority response to requested question
Leaving NextSprints Your about to visit the following url Invalid URL

Loading...
Comments


Comment created.
Please login to comment !