You are the Head of Product for DoorDash. What would be your North Star metric that you would track? Additionally, what are the other top metrics you would prioritize?

Introduction

As the Head of Product for DoorDash, defining the right product success metrics is crucial for driving growth and ensuring we're delivering value to all stakeholders in our food delivery ecosystem. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

DoorDash is a leading food delivery platform connecting customers, restaurants, and delivery drivers (Dashers). Our core product enables users to browse local restaurants, place orders, and have food delivered to their doorstep.

Key stakeholders include:

1. Customers: Seeking convenient, quick access to a variety of food options
2. Restaurants: Looking to expand their customer base and increase sales
3. Dashers: Seeking flexible earning opportunities
4. DoorDash (the company): Aiming for growth, profitability, and market leadership

User flow:

1. Customers browse restaurants and menus on the app
2. They place an order and make payment
3. The restaurant receives and prepares the order
4. A Dasher is assigned, picks up the food, and delivers it to the customer

DoorDash's strategy focuses on expanding market share, improving operational efficiency, and diversifying into adjacent services like grocery delivery. We compete with other food delivery platforms like Uber Eats and Grubhub, differentiating through our wide restaurant selection, reliable delivery, and innovative features.

Product Lifecycle Stage: DoorDash is in the growth stage, with a focus on expanding into new markets and services while optimizing core operations.