You're building a product health dashboard for DoorDash. What are the top 3 charts you would want to create?

Introduction

Building a product health dashboard for DoorDash requires a strategic approach to metrics selection. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders. My approach will involve analyzing the product context, defining clear goals, identifying a North Star metric, and outlining supporting and guardrail metrics to provide a comprehensive view of DoorDash's product health.

Step 1

Product Context

DoorDash is a leading food delivery platform connecting customers, restaurants, and delivery drivers. The product health dashboard we're building will serve as a crucial tool for monitoring the overall performance and health of the DoorDash ecosystem.

Key stakeholders include:

1. Customers: Seeking convenient, reliable food delivery
2. Restaurants: Looking to expand their reach and increase sales
3. Delivery drivers (Dashers): Aiming for flexible work and fair compensation
4. DoorDash management: Focused on growth, profitability, and market share

User flow:

1. Customers browse restaurants, place orders, and track deliveries
2. Restaurants receive and prepare orders
3. Dashers accept delivery requests, pick up food, and complete deliveries

The dashboard fits into DoorDash's broader strategy of optimizing operations, improving user experience, and maintaining a competitive edge in the food delivery market. Compared to competitors like Uber Eats and Grubhub, DoorDash aims to differentiate through superior logistics and a wider restaurant selection.

Product Lifecycle Stage: Mature growth - DoorDash has established market leadership but continues to expand into new markets and services.