You are the PM of an events product. How would you define success and what goals would you set?

Introduction

Defining success for an events product requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The events product is likely a platform that allows users to discover, create, and manage events. Key stakeholders include:

1. Event organizers: Looking to promote and manage their events efficiently
2. Attendees: Seeking interesting events and seamless booking experiences
3. Advertisers: Wanting to reach targeted audiences
4. Platform owners: Aiming for growth, engagement, and monetization

User flow typically involves:

1. Discovery: Users browse or search for events
2. Engagement: Users view event details, save interests
3. Action: Users purchase tickets or RSVP
4. Post-event: Users leave reviews, share experiences

This product fits into the company's broader strategy by fostering community engagement, generating valuable user data, and potentially creating new revenue streams.

Compared to competitors like Eventbrite or Meetup, our product might differentiate through unique features, better local focus, or integration with other company services.

Product Lifecycle Stage: Assuming this is an established product, it's likely in the growth or maturity stage, focusing on expanding market share and optimizing user experience.