You are a PM for Facebook Events currently focused on growth. What would be your North Star metric?

Introduction

To approach this product success metrics problem effectively, I will follow a simple framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders for Facebook Events' growth focus.

Step 1

Product Context

Facebook Events is a feature within the Facebook platform that allows users to create, discover, and respond to events. As a PM focused on growth, our primary objective is to increase user engagement and adoption of this feature.

Key stakeholders include:

• Users (both event creators and attendees)
• Advertisers
• Facebook's core platform team

User flow:

1. Event Creation: Users create events by providing details like date, time, location, and description.
2. Event Discovery: Users find events through their news feed, search, or recommendations.
3. Event Interaction: Users respond to events, invite friends, and engage in event-related discussions.

Facebook Events fits into the company's broader strategy of increasing user engagement and time spent on the platform. It also provides valuable data for targeted advertising.

Compared to competitors like Eventbrite or Meetup, Facebook Events leverages the existing social graph, making it easier for users to share and discover events within their network.

Product Lifecycle Stage: Facebook Events is in the growth stage, with a focus on expanding its user base and increasing engagement.