What north-star metric would you choose for Facebook Events? Why?

Introduction

Selecting the right north-star metric for Facebook Events is crucial for driving product success and aligning teams around a common goal. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Facebook Events is a feature within the Facebook platform that allows users to create, discover, and manage events. It serves as a digital hub for organizing gatherings, from small private parties to large public festivals.

Key stakeholders include:

1. Event organizers: Seeking to promote their events and manage attendees
2. Event attendees: Looking for interesting events and easy ways to RSVP
3. Facebook: Aiming to increase user engagement and gather valuable data
4. Advertisers: Interested in targeting event-goers with relevant ads

User flow:

1. Creation: Organizers set up event details, including date, location, and description
2. Discovery: Users browse or search for events based on interests, location, and social connections
3. Engagement: Users interact with events by expressing interest, RSVPing, or sharing with friends
4. Attendance: Users attend events and potentially share photos or updates during or after

Facebook Events fits into the company's broader strategy of fostering connections and community engagement. It complements other features like Groups and Marketplace, creating a comprehensive social ecosystem.

Compared to competitors like Eventbrite or Meetup, Facebook Events leverages the platform's existing social graph, providing a more integrated and personalized experience.

Product Lifecycle Stage: Facebook Events is in the maturity stage, with a large user base and established features. However, there's still room for innovation and growth, particularly in areas like virtual events and enhanced discovery algorithms.