How to measure success for Facebook Events?

Introduction

Measuring success for Facebook Events is crucial for understanding user engagement, event discovery, and overall platform value. To approach this product success metric problem effectively, I'll follow a simple product success metric framework. This structured approach covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Facebook Events is a feature within the Facebook platform that allows users to create, discover, and engage with various types of events, from small gatherings to large-scale conferences. Key stakeholders include:

1. Event organizers: Seeking to promote their events and manage attendees
2. Event attendees: Looking to discover and participate in relevant events
3. Facebook: Aiming to increase user engagement and platform stickiness
4. Advertisers: Interested in targeting event-related audiences

User flow:

1. Discovery: Users browse events through the Events tab, News Feed, or search
2. Engagement: Users interact with event pages, indicating interest or RSVP'ing
3. Attendance: Users attend events and potentially share content related to them

Facebook Events fits into the company's broader strategy of connecting people and fostering community engagement. It competes with standalone event platforms like Eventbrite and Meetup, but leverages Facebook's massive user base and social graph.

Product Lifecycle Stage: Mature, but with ongoing innovation to adapt to changing user behaviors and needs.

Software-specific context:

• Platform integration: Deeply integrated with Facebook's core platform
• Mobile optimization: Crucial for on-the-go event discovery and management
• API ecosystem: Allows third-party integrations for ticketing and promotion