How would you improve the fundraiser feature on Facebook?

Introduction

To improve Facebook's fundraiser feature, we need to analyze its current state, identify key pain points, and develop innovative solutions that enhance user engagement and impact. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.

Step 1

Clarifying Questions (5 mins)

• What are the current key metrics for the fundraiser feature?

Why this matters: Understanding current performance benchmarks helps identify areas for improvement. Hypothetical answer: Key metrics include total funds raised, number of active fundraisers, and donor retention rate. Impact: This will guide our focus on specific areas that need improvement.

• What's the primary goal for improving the fundraiser feature?

Why this matters: Aligning improvements with overall business objectives is crucial. Hypothetical answer: The primary goal is to increase user engagement and total funds raised by 30% in the next year. Impact: This will shape our solution strategy and prioritization.

• Are there any recent changes in regulations or competitor offerings affecting fundraising on social platforms?

Why this matters: External factors can significantly influence product strategy. Hypothetical answer: Recent privacy regulations have impacted data sharing, and competitors have introduced real-time donation tracking features. Impact: We'll need to consider privacy-centric solutions and potentially incorporate real-time elements.

• What's the current user feedback on the fundraiser feature?

Why this matters: Direct user input is invaluable for identifying pain points and areas of improvement. Hypothetical answer: Users find creating fundraisers easy but struggle with promoting them effectively and engaging donors long-term. Impact: We'll focus on enhancing promotion tools and donor engagement features.

Based on these answers, I'll assume that our primary focus is on increasing engagement and funds raised, while also addressing user pain points around promotion and long-term donor engagement.