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Product Management Success Metrics Question: Facebook handheld gaming device with conflicting engagement data
Image of author vinay

Vinay

Updated Nov 13, 2024

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Asked at Meta

15 mins

Define goals for a handheld gaming device for facebook. Follow up question: after 6 months, you see WAU increasing by 10% but session length decreasing by 12%, then would you still ship it?

Product Success Metrics Hard Member-only
Metric Definition Data Interpretation Strategic Decision-Making Gaming Social Media Consumer Electronics
User Engagement Data Analysis Product Metrics Facebook Gaming Hardware

Introduction

Defining success metrics for a handheld gaming device for Facebook presents an exciting challenge at the intersection of hardware, social media, and gaming. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Facebook's handheld gaming device would be a dedicated portable console, likely running a custom operating system optimized for gaming and social connectivity. Key stakeholders include:

  1. Gamers: Seeking engaging experiences and social connections
  2. Game developers: Looking for a new platform with monetization potential
  3. Facebook: Aiming to expand its ecosystem and user engagement
  4. Advertisers: Interested in reaching gamers through a new medium

User flow:

  1. Power on device and log in with Facebook credentials
  2. Browse game library or connect with friends
  3. Launch and play games, with options to share achievements or stream gameplay
  4. Engage with social features like chat or game invites between sessions

This product fits into Facebook's strategy of expanding beyond traditional social media into new forms of digital interaction and entertainment. It would compete with established players like Nintendo Switch and emerging cloud gaming services.

In terms of product lifecycle, this would be in the introduction stage, focusing on early adopters and building a user base.

Hardware considerations:

  • Custom chipset design for optimal gaming performance
  • Battery life optimization
  • Ergonomic design for extended play sessions

Supply chain dependencies:

  • Semiconductor availability
  • Display panel procurement
  • Assembly and quality control

Service infrastructure:

  • Cloud saves and game streaming capabilities
  • Social network integration
  • App store for game distribution

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