How would you set a goal for Life Events on Facebook?

Introduction

Setting a goal for Life Events on Facebook requires a strategic approach that considers user engagement, platform growth, and business objectives. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Life Events on Facebook is a feature that allows users to share significant moments in their lives, such as graduations, marriages, or career changes. These events are prominently displayed on user profiles and generate special notifications for friends.

Key stakeholders include:

• Users: Want to share important life moments and receive recognition from their network
• Advertisers: Interested in targeting users based on life stages
• Facebook: Aims to increase user engagement and gather valuable data

User flow:

1. User navigates to their profile
2. Selects "Life Event" from the post options
3. Chooses a category and fills in details
4. Adds photos or tags friends (optional)
5. Posts the Life Event

This feature aligns with Facebook's strategy of fostering meaningful connections and personal expression. Compared to competitors like LinkedIn (which focuses on professional milestones) or Instagram (which emphasizes visual moments), Facebook's Life Events cover a broader spectrum of personal experiences.

Product Lifecycle Stage: Mature - Life Events have been a long-standing feature but may require refreshing to maintain relevance and engagement.