You are the PM for Facebook Live. What are your priorities?

Certainly, I'll provide a detailed, strategic answer to the question about priorities for Facebook Live from the perspective of a seasoned VP of Product. I'll structure the response as if I'm directly addressing the interviewer in a first-person perspective.

Introduction

As the Product Manager for Facebook Live, my primary focus would be on enhancing user engagement, expanding reach, and driving business value through live video content. The strategic priorities I'll outline aim to strengthen Facebook's position in the competitive social media landscape while delivering meaningful experiences to our users.

To address this challenge, I'll first clarify our strategic goals, then conduct a market and competitive analysis. Following that, I'll define our product vision and roadmap, prioritize key initiatives, outline an execution plan, establish metrics for success, and address potential risks. Let's dive in.

Step 1

Clarify the Strategic Goals (3-4 minutes)

Before diving into specific priorities, I'd like to ensure we're aligned on some key strategic elements:

• Based on recent market trends, live video streaming has seen significant growth across various platforms. Could you help me understand where Facebook Live currently stands in terms of user adoption and engagement compared to our overall Facebook user base?

Why it matters: This will help us determine if we need to focus more on user acquisition or engagement optimization. Expected answer: Moderate adoption with room for growth, particularly in certain demographics or regions. Impact on approach: If adoption is low, we might prioritize awareness and onboarding. If engagement is the challenge, we'd focus on content quality and user experience improvements.

• Considering Facebook's broader ecosystem, how does Live fit into the company's overall strategy for content creation and consumption?

Why it matters: This helps align our priorities with the company's larger objectives. Expected answer: Live is a key pillar in Facebook's strategy to promote authentic, real-time content and community building. Impact on approach: If it's a core strategy, we'd prioritize deeper integration with other Facebook features. If it's more supplementary, we might focus on specific use cases or audience segments.

• In terms of monetization, what's our current approach with Facebook Live, and how does this align with the company's revenue goals?

Why it matters: This will guide our priorities in terms of business model and feature development. Expected answer: Currently limited monetization, with plans to expand revenue opportunities for creators and the platform. Impact on approach: If monetization is a key goal, we'd prioritize features that enable content creators to earn money and develop ad products for Live content.

Based on your responses, I'll tailor my strategic approach to ensure we're addressing the most critical aspects of Facebook Live's development and growth.