What are the success metrics for Facebook Live at the growth phase?

Introduction

Determining success metrics for Facebook Live during its growth phase is a critical product management challenge. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Facebook Live is a real-time video streaming feature within the Facebook platform, allowing users to broadcast live video content to their followers and friends. Key stakeholders include content creators, viewers, advertisers, and Facebook itself.

The user flow typically involves:

1. Content creators initiating a live stream
2. Viewers receiving notifications and joining the stream
3. Real-time interaction through comments and reactions
4. Optional post-stream engagement (replays, sharing)

Facebook Live fits into the company's broader strategy of increasing user engagement and time spent on the platform. It also provides new advertising opportunities and competes with dedicated live streaming platforms like Twitch and YouTube Live.

In the growth phase, Facebook Live is focused on expanding its user base and increasing engagement. This stage is characterized by rapid user adoption, feature iterations, and scaling infrastructure to support growing demand.